Every contractor, be it a painter, a handyman, or a plumber, requires a good website. Websites make it easier for contractors to market their services and to keep in touch with potential and current clients. In this case, it is important for contractors to create effective websites. A website’s effectuality is not solely determined by its appearance. A good website must have various attributes. So, what are the essential elements of a good website?
The Type of Services Offered
A significant majority of contractors concentrate more on designing websites that are eye-catching. As a result, they overlook the essence of including crucial business information. Clients access contractor’s websites with the intention of learning more about the services offered. They wish to see a detailed description, which clearly and concisely explains the services a contractor renders. You can, for example, include details about your field of specialization and the prices you charge.
Insurance and Licenses
Many customers lose significant amounts of money to online fraudsters who parade themselves as qualified contractors. Consequently, many customers want to hire the services of licensed contractors. A contractor’s website should include their permits. Customers wish to view the license numbers of their prospective contractors. These numbers enable clients to confirm if a contractor’s license is authentic. They look up the numbers on the official website of the licensing board, to confirm whether it is legitimate or not. Including your license number will help you to create a positive impression towards your potential customers. If you have insurance, you can include details about your insurance cover on your website. Including your insurance information will increase your customer’s sense of security.
Images Displaying Your Work Portfolio
Including pictures on your website will help to reinforce the content descriptions you give. When choosing pictures to include on your site, you should go for those that are most appealing, and those that properly portray your completed projects. Images will draw your potential clients’ attention, and assist them to develop a sketchy idea of the services you render. Images also assist clients to examine your abilities, experience, and efficacy hence, making it easier for them to determine whether you have what it takes to offer the services they want.
Goals and Contact Information
In addition to describing the type of services you provide you should also describe your goals. Describing your objectives will help to establish a connection between you and your prospective clients. Moreover, you should also include your phone number, email address, and other relevant contact information.
A List of Credible Referees
It is recommendable to include not less than three referees. In addition to listing your referees, you also need to give their contact information. Referees will give potential customers information about your work experience, conduct, skills, and character.