Important Packaging Graphic Design Rules to Follow
Creating a packaging the explains its content and has an appealing look is a challenge. You cannot afford to ignore the fact that there is a product out there that is entirely identical to yours due to the high number of different products in the market. It is almost impossible to ignore your product packaging graphic design due to this competition. The only way you can get a product to sell without competition is by having it hold its own in a megastore which is impossible. The availability of items on online stores will reach up to hundreds of millions which increases the competition even further. There are billions of products with better packaging that are after your customer’s attention. You can get customers to pick your product by looking at these design tips.
Always maintain a high level of clarity. Your customers don’t want to buy an item without knowledge of what you are getting. Do not use difficult names in undecipherable languages since this will create confusion among your customers. Products that appears to be precisely what they tend to impress customers. Customers want to know precisely what they are getting, and it is crucial to have charts of the contents of the product on the packaging if possible. Make sure the text on your packaging is legible and in contrast with the background.
Make sure you line it up. What is not on the package is just as important as what is on it. A customer will look at the simplest detail, and even a missing letter space could get them questioning your product. White space will also separate loads of information making it easier for your customers to read. Extra white spaces will give your product the much needed minimalist look and give a sophisticated feel to the design. The grid pattern is a good way of lining up text and pictures.
Illustrate if there is a need. If you want to bring your product to life, then it is advisable that you use images. A product photo is a good way for a customer to know what to expect. By having a picture on your product, there is an urge in the customers that pushes them to try it out. It is much easy for a customer to identify a product by merely looking at the photo on the package even though they may not know the brand name. Any photo that you use on your package should be accurate. Customers know that the pictures get facelifts, but you shouldn’t market your product with something that is not in the box.